Day of the Heroic Guerrilla - Serrano 1968

In Cuba 8th October is the Day of the Heroic Guerrilla and commemorates the revolutionary life of Che Guevara, executed by the CIA on October 9th 1967. This poster is vibrant, dramatic, colourful and celebratory. Che had only been dead a year and already he was becoming an icon, a symbol of the revolution and deified as the romantic freedom fighter. This is an early example of the use of Korda's famous cropped photograph of Che. Designer Elena Serrano has used pop art stylings to merge the legend with the Latin America that the Cuban leaders believed would eventually succumb to similar revolutions.